“Facebook Marketplace was big for us,” says McKenzie. Once Colby and McKenzie realized they had a good product on their hands, they began reinvesting their profits in promotional efforts.
Thread wallet driver#
But if no one bought it, that wouldn’t have mattered.īut the biggest driver of sales for Thread was Facebook. And it was one that wasn’t that expensive, making the barrier to entry low. Obviously having a good, simple, eye-catching product helped. What was the secret to the quick growth Thread Wallets had? I was pretty grateful to pass it off by the time we got going seriously, though-my fingers were getting tired!” The Kickstarter really opened our eyes to the possibilities. “We were kind of surprised how much demand we had. “I did a lot of sewing in the early days,” says McKenzie. Eventually, the operation got big enough that they had to pass it off to an official manufacturer. In the beginning, McKenzie was doing all the sewing, and then as it grew other people began to help. Working together, Colby and McKenzie were able to build up the business rapidly. They canceled a huge order of about 5,000 socks, taking a loss. But as the wallets picked up steam, it became clear that this was the direction to go. Given Colby’s background playing soccer for BYU in college, they had pursued the market of custom socks and other accouterments for soccer clubs. It was a tiny beginning, but it was encouraging enough that they decided to cancel another project they had going. Thread Wallets began as a Kickstarter project.
Thread wallet professional#
So when he thought he might have a chance as a professional soccer player, we considered it but decided to give Thread six months as an idea.” “So much of our dating life was us discussing business ideas,” McKenzie says. Every time he pulled his wallet out, he was getting comments.Ĭolby and McKenzie knew they wanted to build their own business, but they hadn’t been sure which direction to go.
That’s when people sat up and took notice. So he decided to get a design printed on it. So I decided I’d make something better-I sewed a simple sleeve out of some stretchy fabric and he started using that instead of a wallet.”Ĭolby’s “wallet” worked a lot better than the rubber band he’d been using before, but it wasn’t very exciting-it was plain white stretchy fabric. “Colby was bodysurfing in Hawaii and lost his wallet, and at that point he was holding his cards and cash together with a rubber band. “It started with an accident,” says McKenzie. So how has Thread Wallets been this successful this fast? And they started a family at the same time. The two of them have built a company that went from $140,000 to $4 million in sales-in only 3 years. We had the chance to sit down with McKenzie Bauer, co-founder of Thread Wallets, to talk about their entrepreneurial journey. And in turn, Thread Wallets came on the scene with explosive growth. He and then-girlfriend, now-wife McKenzie found a business opportunity. It’s in your pocket or purse most of the time, and it only comes out when you’re paying for something.īut when Colby Bauer pulled out his wallet to pay for something, his friends sat up and took notice. You don’t usually think about your wallet that much. But they're not just for just now- they come with a bit of style and power in the form of two-year warranty protection.SEATTLE, WA / ACCESSWIRE / J/ Wallets don’t exactly scream “profitable startup segment”. They have an 2 year warranty, they're made for your wallet and your city-issued mobile phone. They are made of cowhide and are shot after the less they are capacity and are for two year', we recommend you get a quote and the Thread wallets are limited-edition, made of cowhide design. This case will also include silver and gold detail which is first-class for any fashion-savvy person, the Thread wallets are enticing for your wallet and your mobile or downtown needed. The card holder is straightforward to close with a magnetic closure, it also offers a fabric interior to protect your cards from being lost or lost of course the new Thread wallets will need a case to protect your phone. The wallet is conjointly feature with two compartments and a provided this wallet is produced of leather and features a vertical design, it is designed to keep your cards safe and easy. This wallet is designed to allow you to keep your cards in one place and just as straightforward as one big process, the wallet is manufactured of vertical leather and features a card holder on the front with a shank wordmark and a "thread" wordmark on the back.
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